The 30’s is when you start to realise that you are going to age. To slow down the process you need to rethink your skin routine. Your skin has moved on since your 20’s and you need to move your skincare up on to another level too. Lines start to appear and you may not have gotten rid of your acne yet! Your cell turnover slows down just a bit (but enough to need to exfoliate)

LINES:This is when you will start seeing the 1st signs of ageing. You’ll probably start noticing fine lines and wrinkles around the eyes and mouth. During the later part of the decade there may be an increase in the depth of the lines. The more sun exposure you have had the earlier you will see the signs. Eye cream is needed now more than ever. Payot’s Special Rides Relax for 1st signs of lines or Rides Relax Regard gives a botox like effect if lines are already appearing.

AGEING: Your skin becomes thinner and finer. There’s some loss of collagen, (which gives skin its strength) and elastin (the stretchy part of your skin) and cell turnover has begun to slow down, making your complexion look a little dull. Retinol helps lift all this back up or start a little gentler with Vitamin C.

SUN EXPOSURE: Unprotected Sun Exposure Will Cause Wrinkles It’s true! Safe sun exposure is your No 1 way to fend off time as long as possible. 90% of premature ageing is caused by UV rays. USE SUNSCREEN DAILY! and don’t forget to apply it to your hands, as they are the real age teller. Payot’s spf 50 is a must for face and neck.


The moisturiser you used throughout your 20s may not be rich enough for thirty-something skin, so think wrinkle prevention and upgrade to something more hydrating if you feel that your complexion isn’t getting the moisture it needs to stay looking healthy. Payot’s Special Rides Moisturiser for those 1st signs of ageing. If you are worried about a heavier feeling moisturiser a serum is a great light way to get in more hydration without the weight. Try Vitamin B from Aspect to give skin a kick start.

Exfoliation is as important as ever to rid the complexion of skin-dulling dead cells. You’ll see an immediate improvement. Payot’s Gommage Douceur is gentle whilst removing that top layer of skin, keeping your skin looking fresh.

There are 2 ingredients that help build collagen and elastin back up in your skin- Retinol and Vitamin C. One or both of these preferably in a serum should be in your regimen.

And sunscreen 🙂 always sunscreen.